Titan is the only watch making brand of repute which has made its presence felt internationally as well. It has gained recognition as the fifth largest watch making unit in the world and hence, the Indian pride is increased in having decades of association with a brand which has grown up from a tiny name in the Tata group to a global watch making giant today.
Titan has many sub brands under its stable and each sub brand has a distinct group of customers or social group that it focuses its designs for. While sub brands like Raga, Ragalia are for the women exclusively, the Fastrack range of watches is for the young generation while the Sonata is targeted as a watch brand for the masses.
Significance of Sonata brand
Sonata of Titan represents a brand which hosts various collections of affordable watch designs for the common man in India. Since this is by far the largest section of the Indian population, Sonata is thus the largest watch brand both in terms of volume and sales figures. Bearing the Tata group or the Titan banner, the watches sold under the Sonata brand name are affordable but do not compromise on the quality of watches. The price range of Sonata starts from Rs. 395 and can go up to Rs. 1295. The sales volume of the sub brand is over forty lakhs across the country and there is a huge retail network of over ten thousand dealers who are presently selling Sonata watches out of their shops or showrooms.
Thus, Sonata is a brand which is characterized by watch models sold under the price range of Rs. 1300. These watches come in as many as 550 designs and there are wide collections for both men and women. The designs vary in this range, from gold, steel of bi metallic finishes to leather straps or rubber. Today Sonata also has a range of plastic or fiber watches which are part of the latest collection.
The different Sonata collections
There are many collections under the Sonata stable such as Titan Sonata SF, Delightful Duo, Yuva, Solid Steel, and Gold Plated watches. Each collection hosts a distinct style and design of watches and accordingly has price ranges which differ.
The Super Fiber collection
The Titan Sonata SF or Super Fiber is the latest collection of watches and these were introduced to counter the unorganized market of cheap Chinese watches. These watches have a combination of analogue as well as digital technology and are priced between Rs. 275 and Rs. 550. These are ideal for the youth segment of urban and semi urban areas for the age group of 16 to 20 years.
The Delightful Duo collection
This collection of watches come in pairs – for a man and a woman and these are perfect for gifting on weddings and anniversaries. There are many new designs to choose from in this range, from rectangular dials for men to sleek watches with bands in the form of golden chains for women.
The Yuva collection
The Yuva collection is for the younger generation and consists of models for both ladies and gents. The watches are colorful, trendy and come in affordable prices. These are available in both metal and leather as well as have the gold or steel look.
The Solid Steel Collection
This is a collection of steel watches which are targeted for the urban men of India, in the age range of 20 to 30 years. These are targeted for men who are style conscious and look for trendy designs but within affordable price ranges. There are as many as 24 models in this category.
The Gold Plated collection
This collection of watches is popular amongst the Indian middle class population. The gold plated metal straps and cases are highly preferred by Indians and these come in affordable price ranges of Rs. 395 or Rs. 550 onwards. There are as many as 40 models in this collection.
All Sonata watches are characterized by durability, high quality, water resistance properties and come with a one year warranty. Thus, this is one of the highly sold watch brands in India.
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