Did you know that Titan bagged the Most Admired Brand prestigious post in the year 2001? It raced ahead of all other nominations in other product categories to even upstage older brands which have established their brand presence over decades while this Tata company is only thirteen years old.

Of course, this is a befitting title achieved since the company has done much to gain and maintain the number one position when it comes to watch manufacturing in India. Today, it even holds the fifth largest watch manufacturer title in the world.

It has not only revolutionized the watch industry in India but also brought in benchmarks in product design, manufacturing and quality of world class standards which is unparalleled by other brands in India.

It was in the early eighties that the Tata Group identified the watch market as a distinct segment to foray into. At that time the mechanical technology was in vogue which represented many constraints in maintaining accurate time as well as creation of sleek watch designs given the bulky mechanical movements.

The brand was formed as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation, Ltd. Formed in Chennai in 1984, it still remains one of the main centers of this premium watch brand in India. Today, the specialization of Titan lies in analog electronic watches. There have been several innovations that were brought about by this company and subsequently, the company has launched several sub brands and collections of different types of watch movements, technology, material and designs.

Various sub brands of Titan

Aqura

The initial days Titan was limited to the manufacture of basic models of watches since it was primarily a seller’s market. As the need of the eighties arrived, people began to be more demanding when it came to watch styles and designs and hence, the first Titan sub brand was launched. This range of watches was known as Aqura which featured trendy designs for the young generation or the youthful at heart. The watches in this range featured colorful, smart yet affordable plastic watches to break away from the old, conservative image of Titan that had been established in the first few years.

Raga

The next sub brand to come into the market is Raga. This was launched by Titan in the year 1992. This line of watches was made exclusively for the Indian women. The inspiration for this range of watches consisted of ethnic India and the different elements of nature. There are various collections under the Raga range, from watches which flaunt sleek, feminine lines to watches adorned with diamonds, Swarovski crystals and so forth. The first collection that was launched under Raga was the Desire collection. This collection launched in 2006 featured designs which were based upon elements of nature – Earth, Water, Air and Fire. There are designs of this collection which are known as Horizon, Breeze, Dewdrop, Flame which show off the different elements that they draw their inspirations from.

The Aqua collection of watches under this sub brand has distinct styles which draw inspiration from the mysterious aspects of the ocean. This is a more recent collection added in 2010 and most of the designs have exquisite details, textures and colors which bring forth the legend of mermaids, the exoticism of oysters and others with mother of pearl dials, Swarovski crystals, diamonds and rose gold hues.

Insignia and psi 2000

As Titan began its foray into international markets, it brought forth the sub brand known as Insignia. Launched around 1993, this sub brand consisted of top end watches which were of international standards and technology. These were targets for men with fine taste and those who could afford to invest in the exclusive models of this range. At the same time, in 1994, the psi 2000 range was launched. This range of watches was mostly watches for men with rugged, sporty designs and masculine demeanor.  These watches featured chronographs of high precision as well as water resistant styles. These features made these watches perfect for men of adventure.

Dash and Zoop

As Titan began showcasing its versatility when it came to launching various styles and designs of watches for men and women, the time had come for them to showcase something for the young generation. Accordingly, the first colorful range of watches for kids was launched in 1996 by this brand.  A more elaborate effort was made in 2008 and the Zoop sub brand was launched. This sub brand features as many as 70 styles for young boys and girls below 12 years of age. There are flowery patterns, luminous dials and other interesting features which make them great style accessories for girls and gizmo rich tech watches for boys.

Fastrack

With the sub brand of watches launched for the kids, it was time to focus on the young, teen generation, the rebellious youth to the young adult generation. Fastrack was aptly chosen as the name of this sub brand which was launched in 1998. It is a sub brand which targets the youth and today, it has reinvented itself much from the time that it started. Not only does this range of watches have cool, funky and trendy designs, but the sub brand has extended its line to include eyewear, wrist wear, backpacks and other trendy accessories. The ad campaigns show the Fastrack products as loud and bold as the new generation is.  The latest collections of Fastrack watches include distinct styles known as Hip Hop, Grunge, Bikers, Neon, Army and many others.

Sonata

The most well known sub brand of Titan is the Sonata range of watches. This sub brand was launched keeping in mind the budget conscious middle class population of India. The sale of watches in this segment is the highest and the number of models and collections under this sub brand are also vast. With prices which stop below Rs. 1300, there are as many as 550 designs for men as well as women. One will find a wide range of material of watches, from gold finish, to that of steel, bi metallic finishes, leather as well as fibre watches. The various collections under Sonata include the Sonata SF, Solid Steel, Gold Plated, Yuva, Delightful Duo and others.

Other sub brands

And the innovation continued. In 1999 the Nebula range of watches was introduced. As modern India started viewing watches as luxury accessories, this range introduced for them luxury watches made of solid gold and diamonds studded on the dials and bracelets. The Octane range consists of similar, high end technological innovations which were introduced in 2008. Alongside, the focus on feminine and exquisite fashionable watches for ladies continues with the Diva collection.

HTSE

This sub brand is one of the latest additions in the Titan brand stable. Known to flaunt the revolutionary technology of running on light, the watches are self energized. They have futuristic designs and are powered by light, any light which has a power of 200 lux and upwards, even candlelight for that matter. Such innovation has catapulted Titan to a brand to be reckoned with internationally.

The number of sub brands and the various collections under each of them are countless. As each sub brand is positioned uniquely and target different consumer segments, Titan strengthens its marketing efforts and ad campaigns for each sub brand separately. The market is expanding rapidly for this watch brand and it brings great pride to an Indian to flaunt a Titan watch of international standards today.

Fastrack is the brand for the young generation which is part of the Titan brand. Many brands have vice lines which target a separate segment of population. This helps to maintain a unique identity for each brand and also helps the mother company to differentiate between the focus areas for the different brands. Thus, in India, Titan is a company which is part of the renowned Tata group and it has launched Fastrack which caters mostly to the young generation.

When a brand targets the youth, it needs to keep changing and reinventing itself to stay in tune with the latest trends in the market which attract the urban youth. Fastrack similarly is one such brand which has been changing its product lines, introducing new elements in accessories as well as in designs so that it attracts the urban youth of India today. It is said to be one of the inventive youth brands. Initially the brand started off with watch designs which were trendy and youthful; since then it has moved onto eyewear, bags which are again marketed in different eye catching ways. While watches are marketed as wrist gear, sunglasses are marketed as eye gear. The campaigns for Fastrack are loud and shocking, with taglines open to interpretation and innovative designs in their showrooms.

Today Fastrack features a wide range of products for the young at heart. From watches and sunglasses, they have moved onto bags, belts, wallets and even wristbands.

Watches

There are various collections which can be found amongst the Fastrack watches. Each collection signifies a certain style which is present in each of the models in that collection. The New collection signifies all the latest models being introduced by Fastrack while there are the Grunge, Hip Hop, Neon, Digital Fashion, Aluminum, Colour Play, Bikers, Army and others, each with their distinct range of watches.

The Hip Hop range

The latest collection which is featured is the Hip Hop range. True to the flamboyant style of the hip hop culture, the watches have distinct styles and surprise elements in their design. The most stunning piece is the 3049YM01 for guys. This watch comes in gold or white metal and is to be worn like a pendant on a chain around the neck. The strap is in the form of a chain and the watch is designed like a pendant representing the male symbol.

The Denim range

The Denim collection amongst Fastrack watches are unique and are highly in demand. These feature mostly square designs where the case may be round but the dial is square shaped. The dial shapes and case shapes differ in each model and so do the straps. From leather to metal, there are straps which come in the denim material, making it perfect for pairing with your favorite pair of jeans.

The Bikers range

If you look at the Bikers collection, you would be taken aback by some of the sleek designs that this collection has for young women. Overall the designs are sporty and come with round dials, leather or metal straps and are trendy and sporty in style.

The Army range

This range probably represents the most elaborate designs amongst Fastrack watches. The straps are wide in which the watch is embedded. The dial is in the form of a bullet and the glass is designed to camouflage the dial. The leather straps add an expensive aura to these watches which are made for true army fans.

The other collections are all worth a look. The Color Play collection has classy designs which flaunt square cases with bold patterned dials and have alligator skin pattern leather straps. The Aluminum range features silvery white watches of different designs while the Basics collection features watches in plastic and rubber.

Thus, there is ample choice when it comes to watches for young men and women amongst Fastrack watches.

The Fastrack brand is a vice line of the Titan brand. Titan is a long standing brand of the Tata group and there are various vice lines which have been launched by Titan to target different demographic segments or customers. Fastrack is a brand which has been formed to target the youth population of urban India. Thus, Fastrack accordingly has a youthful image and positioning in the market to attract the youth of today. With bright, neon shades and ad campaigns which are bold and witty, Fastrack has moved along from its initial days. From watches or wrist gear, the brand now features more accessories like sunglasses or eye gear, wallets, wristbands and bags.

Fastrack watches still remain its main area of focus and the wide range of collections that it sports is a testimony to that. There are as many as eighteen collections which feature distinct styles and designs of watches for both men and women. Of course, if one browses through the collections of Fastrack watches, one will be awed to find the staggering number of styles and designs which are available for men.

The New Collection

The New collection showcases the latest designs added to the watch brand. The designs are trendy but not loud and are modern in steel and black combinations mostly. The major designs are for men and one can choose amongst round or square dials, leather strap combinations and so forth.

The Hip Hop Collection

Another much hyped collection amongst Fastrack watches for men is the Hip Hop range. This range consists of seemingly conservative designs in leather or steel but on closer look reveal skull designs on the dial. Another distinct design is the watch which comes on a yellow metal chain with the watch as a pendant designed like the male symbol.

The Denim Collection

Since teens and young adults can rarely be separated from their denim wear, it is only natural that a watch brand for them will have a denim collection. The denim collection of Fastrack watches for men have many interesting designs such as the watches which belong to the analogue cluster and come with round dials set in square cases. Mostly designed in steel and black, some of the watches are fitted with denim material straps which make them perfect for paring with denim wear.

The Bikers Collection

This collection features some great designs for young men into sports. There are complicated, futuristic designs which feature mechanisms to measure heart rate, speed and other functions. From round dials to triangular dials embedded on leather straps, these are great timepieces for those whose passion is biking or similar cardio sports.

The Adventure Collection

This collection again consists of unique designs for those into adventure sports. There are many watches which are designed as tag ends of hooks which can be latched onto any belt or other gear while travelling or hiking. Then again, there are many sturdy designs that one can buy amongst the conventional designs. The model 736PL02 features an analog chronometer with a crystal which is scratch resistant. The dial features segmented dial layouts and the strap is made of washable Velcro material. The watches of this collection are focused mainly on functionality and durability.

The Army Collection

This is another distinct range of Fastrack watches whose models are unique. There are watches for men which come in titanium black plated finish. Watches are inspired by mines, bullets and have a camouflage look on top with mineral glass. The straps are again mostly of leather and some are designed as broad wristbands or others have broad links and come in combinations of plastic and steel.

The other collections such as Neon or Neon Disc feature watches which are mostly with black straps and dials and have luminous markers and cases. Again, the Aluminum collection features watches which are designed in silver white combinations while the Basic collection consists of basic styles in plastic or rubber.

Thus, men have a lot of option amongst the Fastrack range of watches.

Fastrack is a youthful watch brand of the Titan watch brand which is a reputed and long standing brand in India of the Tata group. Today if you are to look for Fastrack watches for women, there are a staggering range of collections to look at. The brand which is a vice line of Titan, was launched in 1998 and today it is making its presence felt as an independent brand. This brand which is positioned as youthful brand for the urban youth, has carved a niche in a market which is yet to mature with several other indigenous brands with watches for the youth.

From 2005 when it started to make its independent presence felt in the fashion accessories market, the Fastrack watches are distinguished in their designs which are loud, youthful and dare to be different. The ad campaigns sport the same spirit, the daring and reckless attitude of the young generation and how they are not afraid to be different.

The Fastrack watches for women have several designs amongst the eighteen collections which are there in this brand. From the Hip Hop range to the Army, Bikers, Aluminum collections, there are different designs for girls who like to flaunt different watches with different clothes and on different occasions.

The Hip Hop range

The Hip Hop collection is one of the featured collections which has many distinct and trendy designs for women. The designs for women are sleek and stylish in this range and are either white in white or black on black combinations. The round dials feature striking dial patterns and many are on white metal or a metal and leather combination.

The Bikers range

Amongst the Bikers collection there are sporty designs for women which are sleek and not over the top. There are luminescent markers on black dials and timer options on such watches as well. Though the designs are much simpler than the complicated movements featured in the men’s timepieces, the women’s range is worth a look for those who are biking enthusiasts or are into cardio sports.

The Adventure range

This range of watches have more designs for men such as the watches which come attached with hooks or the ones with multiple complicated features. The watches for women of this range are fewer but ideal for outdoor wear. With Velcro straps which are washable and asymmetrical cases with luminescent hour markers, the designs are sturdy without losing out on the style essence.

The Army range

This collection might look like there might not be much options for girls, but the designs which they have included in this range for women are stylish and trend setting. The dial case designed like a fired bullet embedded on leather straps are amazing designs combining the essence of military as well as feminine styles.

Denim and Colour Play ranges

Both these two collections have wonderful designs for young women. The Colour Play range consists of sleek, square cases with dials flaunting interesting patterns and the straps come in a croc pattern cut in an angel. There are wide ranges of interesting color combinations of these watches. The Denim range consists of futuristic designs in square asymmetric cases with black dials, trendy dial patterns and straps which are made of leather or denim material.

The other collections such as the New or Basic collections have other modern designs for women which are sleek and stylish at the same time. Thus, there are a wide range of options for young women and they can pick up many of these affordable pieces to match with their informal and formal attires.

Started in the 19^th century, Titan is still the leading watch manufacturer of India. Today it has become the fifth largest watch manufacturer in the world. This premier and most admired brand in India is still going great guns and has introduced several new sub brands for the highly diversified consumer segments in the Indian market as well as abroad.

From Fastrack and Sonata Yuva collections for the young generation, Titan has the traditional designs for the Indian middle class, the Raga collection features ethnic and exclusive designs for the Indian women, HTSE, Octane and Xylys are designed for the urban male and so forth.

About Titan Edge

If you are looking at Titan Edge watches, you must know that this range of watches also have their own exclusive features and designs. The Edge watches, as the name denotes, are manufactured with the slimmest quartz movement technology. This makes them ultra thin and elegant as well as sleek and masculine for men and women. The Edge watches have quartz movements which measure about 1.15 mm and are the only one of their kind in the watch global arena. There are thirteen models in this range making them unique and exclusive as compared to other collections where many more models are usually made available.

Features of Titan Edge watches

The Titan Edge watches are great value for money as well as provide one with designs which is uncommon amongst other brands. The design, functionality, price and style of the watch collection is such that these would make ideal gifts for the man in your life. Whether in business or in sports, the designs for men amongst the Edge watches are masculine and sleek and hence, can be worn with any kind of ensemble, causal or formal. The watches of Titan Edge collection are easily available online in various reputed online marketplaces. While showrooms often do not have all models on display, online one can browse through the various models, their features and decide for themselves.

While men will love the gold and silver plated watches, ladies will enjoy the sleekness and feminine designs of the Edge range. One can easily find models within their budget and place orders online to let them conveniently delivered to their homes.

Usually Edge watches come with two years of warranty and have a care manual which comes with it to help one maximize the shelf life of such watches.

The various Edge models

The serial number 1043SL01 features a basic Edge design with a rectangular case and has rubber straps. Every watch has analogue technology and this watch come with Roman numeral markers. Priced around seven grands, the sleek, masculine design is in its simplest best. The watch model with serial number 1515SL01 comes with a steel case and leather straps; the other features being similar to the previous model. This is a classier version of the Edge design. The 1515YL01 is a variant of the previous model and comes in gold plated steel case.  Another model with serial number 1044SL01 is a variant of the rectangular cases where the middle portion is broadened out. The case is of steel and the dial white; the leather strap adds an aura of luxury to this simplistic design.

These are some of the key models of this unique watch collection under Titan.

Titan is a premier watch brand which is one of its kind in India. It is part of the Titan group and was set up in the year 1984 in Chennai. Many people might think that it is a wholly owned subsidiary of Tata group but it is in fact a joint venture between the Tatas and the Tamil Nadu Industrial Development Corporation, Ltd. It specializes in the manufacturing of analog electronic watches.  Since its inception there have been several sub brands launched by the parent company. Sonata, Raga, Nebulia, HTSE, Fastrack are some of the watch sub brands which cater to distinct and different demographics of customer segments.

About HTSE watches

Titan HTSE watches are a recent addition to the Titan brand. This sub brand was launched in July 2011 and is known as high tech self energized watches. These watches thus have futuristic designs and are self energized and light powered watches. The concept of having watches which can be self sufficient power wise is revolutionary. These watches can be charged by any light which have power of 200 lux and upwards. Thus even a candle light can be sufficient to charge such a watch.

Features of HTSE watches

The designs of these watches are also unique. The watches are designed based on similar systems which are self energized. Examples are space stations, space ships and satellites. These watches are thus the epitome of the latest technology and are targeted for the urban male who are tech savvy and would appreciate the complexity and advance features of such watches.

Other features of the watches include cases whose contours are geometrically shaped and the colors are distinctly anthracite. The dials are saucer shaped and perforated which lends to the distinctiveness of HTSE designs. The models are priced around Rs 6495 upto Rs. 10995 and the initial collection has ten distinct styles. This brand has been launched in twelve cities in India and is available in all World of Titan showrooms.

There are various functionalities which are unique to HTSE watches. The Quick Start Function key is to enable the watch to start from dead state and it gets started in ten to twenty seconds. The Sleep Mode is another function which allows one to put the watch on power saving mode and this increases the shelf life of the batteries; again, End of Life indicator shows when the battery needs to be charged and Over charge prevention is to warn users that the batteries are being excessively charged. The Time set warning function is another feature of these watches.

HTSE models

There are various models which would interest urban men immensely. The Quadrant model for instance, come in a stainless steel case, has 24 hours and seconds indicated by rotating discs. There are two models, one in black and one in light titanium. The PU strap and the serrated bezel ring are other unique features of this watch.

Sovereign is a similar model which comes in light titanium and black bezel as well as rose gold and black bezel. The watch comes in a stainless steel case with a leather strap.

Expedition is a simpler design which comes in dark gun metal color. It has a date by disc indicator and a crown which comes with a PU cover. The simple, round watch comes with a leather strap.

Quadro is another basic design in this range which consists of a date and day indicator and has a rectangular frame. The watch comes in IP black or stainless steel.

The watch models might not be many in this range but each model features high technology and sophisticated features which make them exclusive.

Titan today has a vast collection of watches which are sold under various sub brands. The premiere watch making brand in India, Titan is part of the Tata group and it is a joint venture between the Tatas and the Tamil Nadu Industrial Development Corporation or TIDCO. The company was started in the late 1980s and it was then the third watch brand in India after HMT and Allwyn. Timex and Titan had a joint venture for quite some time which broke off after 1998. Today, Titan commands a share of sixty percent of the Indian markets and also exports its watches to forty different countries.

There are various sub brands which have been introduced by Titan – the Regalia, Raga, Technology, Octane, Bandhan, Nebula, Fastrack, Sonata, Xylys are some of the various sub brands which have been launched by Titan. The latest offering from this mother company is the HTSE sub brand of watches which run with the power of light.

About Titan Octane watches

The Titan Octane sub brand was launched in Feb. 2008 with much fan fare as is usual for the elite Titan brand. This sub brand is positioned to consist of chronographs, multifunctional and watches with retrograde quality. Thus the name Octane. As was informed by the COO of the company, Harish Bhat, this collection was to embody speed, power and energy through bold designs. He said that this sub brand would feature watches which customers could relate to and find a reflection of their personalities in these watch models.

The collection was launched with as many as 35 models and the price range of these watches is from Rs 5000 to Rs 7500. The watches are rugged and full of features. The dials of this range of watches are of elegance and style and are hard to be replicated in the market. These are perfect choices for sports men as well as athletes. There are various online sites where one can find all the various models of Titan Octane watches. Many offer unbelievable discounts so one needs to be careful when selecting a site to purchase authentic Titan Octane watches from.

Titan Octane models

There are various Octane models which are perfect for men in their middle ages, especially those who are into active sports and adventure enthusiasts. The Titan Octane Retrograde Watch for Men 9210SL04 is one such watch which has a basic design but still oozes a lot of masculinity. The watch has a date window as well a chronograph; the dial is white with contrasting black leather straps; the hour, minute and seconds indicators are distinct and visible.

Titan Octane Chronograph Watch for Men 9211SM02 is another handsome model of this range. It comes purely in steel and has a black dial which emphasizes the functions greatly. Featuring the Octane chronograph and other date and time functions, this a great buy for urban men.

Titan Octane Chronograph Watch for Men 9211SM02 is a more conservative design for men with class. The watch has simple features but has a classy brown leather strap. The Roman numeral markers and the silver white dial further emphasizes the simplicity and classicity of the design. This watch has a variant in yellow gold case which is Titan 9220 YL01.

The Titan Octane Watch for Men 9246 NP02 is a distinct model in this range which features many functions on the black and red dial and comes in black titanium. The PU strap and other design features of this watch makes it a favorite amongst all sports enthusiasts.

These are some of the stunning models amongst the range of Titan Octane watches.

If you are an Indian, you have heard of Titan. That is the kind of association this brand has with every Indian citizen in the world. One of the firsts and still the leading Indian watchmaker in the country, Titan has now become the fifth largest wrist watch manufacturer in the world. In India where it holds its leading position, there are various sub brands under it. Fastrack, Nebula, Raga, Regalia, Tanishq, Sonata Octane and Xylys are some of the brands which bear the legacy of Titan but serve different demographics of customers.

The watch making company is identified with the elite Tata group but in reality it is a joint venture between the Tamil Nadu Industrial Development Corporation and Tata. With its headquarters at Bangalore, this company has watch making units in places like Goa, Dehradun, Hosur. It not only designs watches but also jewelry which is a part of the Tanishq brand name.

History of Raga

The Titan Raga sub brand was launched in the year 1992. The inspiration behind this collection was the Indian women. The brand wanted to launch collections exclusively for the women in India with design inspirations from ethnic India and nature. Today, the Titan Raga watches have their own range of collections, from sleek designs to stunning jewelry pieces adorned with Swarovski crystals and so forth.

While Aqua is the latest range amongst the Raga watches, there are several collections which have been launched since the origin of this sub brand.

The Desire collection

In 2006 the Desire collection was introduced in this sub brand. This range specializes in distinctive and feminine designs which are designed with the inspiration drawn from the elements of nature such as Earth, Fire, Water and Air. Thus, the various designs such as Dewdrop, Horizon, Starlight, Breeze, Flame are names given to each distinct inspiration style. These watches are priced from Rs. 2000 onwards and there are as many as thirteen distinct styles on this collection with thirty different models which come in gold, steel or bi metallic finishing.

Other features of this watch collection include the fact that the watch straps are designed as bracelets or kadas and the ordinary watch strap design is not present. These watches are marketed as jewelry pieces and hence, exclusivity of design and feminity of the elements is of essence. The bracelets or kadas come in patterned or textured form and have mother of pearl dials. The aesthetic designs are created by designers of the Titan Design Studio.

The Aqua collection

After the Desire collection in 2006, it is now time to focus on the Aqua collection for customers who step into Titan Raga showrooms. Unveiled in December 2010, if you are looking for latest designs of this sub brand to gift your lady love, this collection would provide you with the perfect choices. As the name signifies, the range of watches under this collection is inspired by the ocean and its mysterious properties. The watch designs are a blend of modernity along with tradition and would complement the grandeur of style and poise that today’s women are known to possess.

The designs of this collection draw their inspirations from mystical patterns of water, the legend of mermaids, intricate patterns of conch shells and the exotic nature of oysters. There are nine unique styles in this collection and altogether thirty models to choose from. Many watches in this range are adorned with Swarovski crystals, have dials made of mother of pearls, come in rose gold hues or steel finishing and so forth.

Thus, the Titan Raga watches are perfect gifts for the Indian women and carry with them the exclusivity and feminity that set them apart from other watch sub brands of the Titan stable.

Titan is the only watch making brand of repute which has made its presence felt internationally as well. It has gained recognition as the fifth largest watch making unit in the world and hence, the Indian pride is increased in having decades of association with a brand which has grown up from a tiny name in the Tata group to a global watch making giant today.

Titan has many sub brands under its stable and each sub brand has a distinct group of customers or social group that it focuses its designs for. While sub brands like Raga, Ragalia are for the women exclusively, the Fastrack range of watches is for the young generation while the Sonata is targeted as a watch brand for the masses.

Significance of Sonata brand

Sonata of Titan represents a brand which hosts various collections of affordable watch designs for the common man in India. Since this is by far the largest section of the Indian population, Sonata is thus the largest watch brand both in terms of volume and sales figures. Bearing the Tata group or the Titan banner, the watches sold under the Sonata brand name are affordable but do not compromise on the quality of watches. The price range of Sonata starts from Rs. 395 and can go up to Rs. 1295. The sales volume of the sub brand is over forty lakhs across the country and there is a huge retail network of over ten thousand dealers who are presently selling Sonata watches out of their shops or showrooms.

Thus, Sonata is a brand which is characterized by watch models sold under the price range of Rs. 1300. These watches come in as many as 550 designs and there are wide collections for both men and women. The designs vary in this range, from gold, steel of bi metallic finishes to leather straps or rubber.  Today Sonata also has a range of plastic or fiber watches which are part of the latest collection.

The different Sonata collections

There are many collections under the Sonata stable such as Titan Sonata SF, Delightful Duo, Yuva, Solid Steel, and Gold Plated watches.  Each collection hosts a distinct style and design of watches and accordingly has price ranges which differ.

The Super Fiber collection

The Titan Sonata SF or Super Fiber is the latest collection of watches and these were introduced to counter the unorganized market of cheap Chinese watches. These watches have a combination of analogue as well as digital technology and are priced between Rs. 275 and Rs. 550. These are ideal for the youth segment of urban and semi urban areas for the age group of 16 to 20 years.

The Delightful Duo collection

This collection of watches come in pairs – for a man and a woman and these are perfect for gifting on weddings and anniversaries. There are many new designs to choose from in this range, from rectangular dials for men to sleek watches with bands in the form of golden chains for women.

The Yuva collection

The Yuva collection is for the younger generation and consists of models for both ladies and gents. The watches are colorful, trendy and come in affordable prices. These are available in both metal and leather as well as have the gold or steel look.

The Solid Steel Collection

This is a collection of steel watches which are targeted for the urban men of India, in the age range of 20 to 30 years. These are targeted for men who are style conscious and look for trendy designs but within affordable price ranges. There are as many as 24 models in this category.

The Gold Plated collection

This collection of watches is popular amongst the Indian middle class population. The gold plated metal straps and cases are highly preferred by Indians and these come in affordable price ranges of Rs. 395 or Rs. 550 onwards. There are as many as 40 models in this collection.

All Sonata watches are characterized by durability, high quality, water resistance properties and come with a one year warranty. Thus, this is one of the highly sold watch brands in India.