Fastrack is the brand for the young generation which is part of the Titan brand. Many brands have vice lines which target a separate segment of population. This helps to maintain a unique identity for each brand and also helps the mother company to differentiate between the focus areas for the different brands. Thus, in India, Titan is a company which is part of the renowned Tata group and it has launched Fastrack which caters mostly to the young generation.
When a brand targets the youth, it needs to keep changing and reinventing itself to stay in tune with the latest trends in the market which attract the urban youth. Fastrack similarly is one such brand which has been changing its product lines, introducing new elements in accessories as well as in designs so that it attracts the urban youth of India today. It is said to be one of the inventive youth brands. Initially the brand started off with watch designs which were trendy and youthful; since then it has moved onto eyewear, bags which are again marketed in different eye catching ways. While watches are marketed as wrist gear, sunglasses are marketed as eye gear. The campaigns for Fastrack are loud and shocking, with taglines open to interpretation and innovative designs in their showrooms.
Today Fastrack features a wide range of products for the young at heart. From watches and sunglasses, they have moved onto bags, belts, wallets and even wristbands.
Watches
There are various collections which can be found amongst the Fastrack watches. Each collection signifies a certain style which is present in each of the models in that collection. The New collection signifies all the latest models being introduced by Fastrack while there are the Grunge, Hip Hop, Neon, Digital Fashion, Aluminum, Colour Play, Bikers, Army and others, each with their distinct range of watches.
The Hip Hop range
The latest collection which is featured is the Hip Hop range. True to the flamboyant style of the hip hop culture, the watches have distinct styles and surprise elements in their design. The most stunning piece is the 3049YM01 for guys. This watch comes in gold or white metal and is to be worn like a pendant on a chain around the neck. The strap is in the form of a chain and the watch is designed like a pendant representing the male symbol.
The Denim range
The Denim collection amongst Fastrack watches are unique and are highly in demand. These feature mostly square designs where the case may be round but the dial is square shaped. The dial shapes and case shapes differ in each model and so do the straps. From leather to metal, there are straps which come in the denim material, making it perfect for pairing with your favorite pair of jeans.
The Bikers range
If you look at the Bikers collection, you would be taken aback by some of the sleek designs that this collection has for young women. Overall the designs are sporty and come with round dials, leather or metal straps and are trendy and sporty in style.
The Army range
This range probably represents the most elaborate designs amongst Fastrack watches. The straps are wide in which the watch is embedded. The dial is in the form of a bullet and the glass is designed to camouflage the dial. The leather straps add an expensive aura to these watches which are made for true army fans.
The other collections are all worth a look. The Color Play collection has classy designs which flaunt square cases with bold patterned dials and have alligator skin pattern leather straps. The Aluminum range features silvery white watches of different designs while the Basics collection features watches in plastic and rubber.
Thus, there is ample choice when it comes to watches for young men and women amongst Fastrack watches.
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